Fundamentals Of Communication Part 1 open communication

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Fundamentals Of Communication Part 1 open communication

Fundamentals Of Communication Part 1 open communication

Hey, everybody welcome back. Fundamentals Of Communication Part 1 open communication

Great to have you here. In this section

we’re going to look at the seven fundamentals of communication and we’ll break it down into parts because

there’s seven of them, a little bit lengthy.

So, the ones that are going to look at today are goal oriented, strategy, process, influence, feedback adjustment

in meaning.

So, let’s jump right in.

First of all every communication should have what, a goal.

A lot of people forget this.

They go in there and they don’t even know what they want to accomplish, what do they want to have happen,

you know. If you’ve got your goal how would you know you actually got it.

None of this stuff is considered.

So, let’s break it down.

The first thing, the absolute most important thing you need to know is, what are you trying to accomplish?

Second thing is, how do you know if you’re successful.

Literally, how would you know if you accomplished it

and finally, what do you want to have happen.

So, do you want somebody to buy something, take an action, maybe not take an action.

Sometimes that can be equally good, right?

What do you want to have happen.

What’s your ultimate outcome if this was your dream scenario and everything went perfectly, what would

that look like and how close or how far were you from that when you left the room.

That’s kind of how you’ll evaluate your communication and your ability to influence the other person.

So, take good notes when jot these down or print this screen out.

These are the things you should always be thinking about.

You should never go into a communication that’s important and try to wing it.

Use this as your list.

Next part, I love this, this is a strategy that’s why use a chess board because it’s literally talking about,

what is your plan.

How are you going to get from point A to point B to point C to point D, etc all the way through.

Think it through, quality of your outcome is usually based on the quality of your plan, right?

Next, what strategies, what techniques are you going to use.

That’s very helpful to making sure that what, plan goes through, plan works, you always want to be able

to support your ideas.

You don’t want to communicate and go blah, blah, blah, blah, blah

and hope it works.

No, I know what the objections are going to be and I know how to support my ideas when they have the


I know I’d overcome them, salesman figures if they can go out there they’ve got a good product.

You need the product or you wouldn’t be talking, what stops the sales.

It’s a series of objections, so salesmen and this would be very simplistic.

They basically think that if they can get over every objection, every reason that’s blocking you from

buying, the natural fact that you need the item will complete the sale.

They’re not wrong.

So, always be looking for what are the potential objections and how can I overcome them.

How can I make sure that people see my ideas is rock solid and a contingency plan.

There’s an old expression it says, “Man makes plans and then guide laughs.”

I don’t know if you’re religious or not but it’s a good expression, right?

You make plans and then life laughs in your general direction.

Life is defined as a series of problems.

You’re going to have this wonderful plan, this brilliant strategy, you think you nail down all the objections

and bam, they’re going to hit you with something out of the blue.

It could be the building catches on fire.

I don’t know.

The communication gets interrupted, what do you do if you only get halfway through.

You know, do you close it?

You wait?

What do you do?

So, contingency plans always have those in place before the meeting not after the meeting

and finally for this section, understand that communication is a process.

Think of it like a recipe

and I love this cute picture, this little girl is so sweet.

It’s literally like baking a cake.

There’s certain things they have to do first, second and third.

Imagine if you were baking a cake, you got all the processes right but you don’t have the sequencing


So, you take a box of Betty Crocker mix, you throw the box in the oven, you cook it to 350 degrees for

20 minutes.

You pull it out, you empty into the pan.

You shove an egg and some water into it and you blend it and then you serve this to your family.

Did you do all the processes correctly.


Did you do the sequencing correctly.


So, in a communication, if you want it to go well, sometimes you go to plan these things out.

What am I to say first, second and third, and the sequencing is very important.

How do I build momentum?

Is also sometimes important, if you’re trying to make a sale or sell somebody and an idea of buying something

or doing the next right thing, or taking a positive action for them, or for you.

You want to build momentum as you go through and finish up on your strongest point.

They say those who finish big win big.

So, what is your big finish.

How are you going to bring it home.

I like to make my strongest point last and do it with a little bit of emotion.

I think that’s a good formula

and if you do that, you’ll finish big and you’ll win big.

I’ll see you in the next section.

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